Donate from Midday 2nd Dec – Midday 9th Dec and your gift could be DOUBLED!
For many animals in zoos, “home” is nothing more than a cage – a life sentence they never deserved. Few stories show this more clearly than that of Kate the elephant.
Torn from the wild in 1969 and transported to the UK, Kate has spent more than five decades confined behind bars. Day after day, she paces the same enclosure, watched by crowds yet unable to roam freely, make choices, or experience the life she was meant to have. After half a century, her captivity has brought no meaningful conservation benefit – only a lifetime of deprivation.
Sadly, Kate is not alone.
Zoos often claim high welfare and conservation standards, but the reality is far different. Our research and investigations are shifting public views by exposing legal failings, challenging publicly funded zoos, and promoting ethical alternatives.
What Our Research Shows
Across more than 250 zoos in Great Britain, our findings reveal:
Despite industry claims, zoos provide no real conservation value. The public deserves to know the truth — and together, we can encourage compassionate, ethical alternatives.
The zoo industry is built on captivity and cruelty, not compassion. With powerful new research and support from local communities, we can expose the reality animals suffer behind cages and glass — and push for a future where they are no longer exploited for entertainment. Laura Walton – Co-Director
Have Your Donation Matched
Animals need your voice — and right now, your support can go twice as far.
By taking part in the Big Give Christmas Challenge, you can help raise £6,000 to expose cruelty in zoos and aquariums.
From 12pm on 2nd December to 12pm on 9th December, every donation made through The Big Give website could be DOUBLED, giving your gift even greater power to create change.
DOUBLE YOUR CHRISTMAS GIFT HERE
How Your Donation Helps
£10 — Funds outreach leaflets, printing and postage to share our findings with the public
£25 — Supports a community outreach stall or local meeting to inform and mobilise people
£50 — Powers an investigative FOI request and data analysis (uncovering the facts, like the zoo analysis above)
£100 — Helps fund an investigation into a zoo that exploits animals for profit
And don’t forget — every £1 donated via The Big Give’s website during the Challenge will be DOUBLED.
Important – How to Have Your Gift Matched
Donations must be made during:
12pm 2nd December – 12pm 9th December 2025
via The Big Give website:
www.freedomforanimals.org.uk/biggive2025-donate
(You can still donate by post, phone, or via our website outside these dates, but those gifts cannot be matched.)
Thank You So Much for Helping Animals
Your support helps expose the truth about zoos through evidence-based research, powerful investigations and effective action. Every share, every volunteer hour and every donation helps build a kinder world for animals.
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