Amherst, NH is known for its Halloween celebrations, attracting thousands of trick-or-treaters from in town and surrounding communities.
NHARL took advantage of the crowd — and cover of darkness! — by renting a space at Doors on the Green and delivering an unequivocal “Dairy Is Scary” message to kids and adults alike.
Our old barn door had a window, through which we looped the following 1-minute video of sad scenes on dairy farms.
Many people stopped to watch…
Plant-Based Milk Chocolate to the Rescue!
About 1,000 trick-or-treaters stopped at our door, receiving either a plant-based Reese’s peanut butter cup or plant-based Hershey’s bar — with an important message securely attached!
Visitors were delighted to learn that Reese’s and Hershey’s have plant-based versions, with many parents thanking us for providing a dairy-free option for their lactose-intolerant children. (The web address on the card goes to MILK a Short Film from a Mother’s Perspective.)
Happily, we also got a few fist pumps from vegans and aspiring vegans.
Overall, Halloween in Amherst proved to be a highly effective and efficient way to share a message of compassion for animals with a broad audience.
We’re already looking forward to returning next year!
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