A decade ago, Kroger made a promise to eliminate cruel cages from their egg supply chain by 2025. The retail giant has since shamelessly abandoned its word, capping its goal at just 70%. Kroger is leaving millions of hens in their supply chain in limbo, sentencing them to a lifetime of caged misery with no end in sight.
The Reality Behind the Branding
Within the confines of cold wire bars, caged birds endure a life of extreme agony. They will never touch the ground, walk more than a few steps, or even spread their wings. Kroger celebrates being “Fresh for Everyone,” yet the chickens in their supply chain endure a cycle of filth, confinement, and pain.
Kroger’s deception extends across their 2,700 stores nationwide, including “premium” brands like Chicago-based Mariano’s. Mariano’s uses upscale marketing and “bougie” branding to project an image of quality and care, while raking in massive revenue at the expense of caged birds and stolen trust.
As the parent company of a supermarket empire—including Mariano’s, Harris Teeter, Fry’s, Ralphs, Fred Meyer, Food 4 Less, and more—Kroger has the resources to leave extreme confinement behind. They are simply choosing not to.
Change Is Possible—If We Demand It
We know that when we stand together, we can inspire remarkable progress for animals. Your dedication led to successes with industry giants like Ahold Delhaize and Target, who recently committed to landmark frameworks to eliminate cages.
The era of cage cruelty is coming to an end. Kroger’s competitors have already shared clear plans for going 100% cage-free. Now, we must ensure Kroger does the same.
It’s Time to Hold Kroger Accountable
Kroger has the billions to do what’s right, but they won’t move unless your voice compels them. Take a stand against corporate apathy by pulling back the curtain on Kroger’s cage cruelty—from their flagship stores to Chicago’s own Mariano’s.
Use your voice:
- Visit KrogerUnmasked.com to demand that Kroger eliminate cages for hens once and for all.
- Visit MarianosUnmasked.com to ensure Kroger’s “premium” brand can no longer hide cruelty behind a polished facade.
Your actions are the reason cages are disappearing across the country. Together, we can hold Kroger accountable and spare millions of hens from a life of suffering.
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